Advertising Essay examples -- Business and Management Studies

advertisement check to the American Marketing Association, denote is, anypaid form of non-personal innovation and promotion of ideas, goodsor services by an identifiable sponsor.Advertising can be a costly promotional tool but, umteen businessescontinue to use it. I have listed the following reasons wherefore a businessneeds to advertise* To create aw areness, customer interest or desire* To boost sales* To build soft touch loyalty* To open a new product* To change customer attitudes* To build the follow or brand work out* To remind and reassure customers* To offset challenger publicizing* To support the sales forceAdvertising consist of 2 important features the message and the medium.The message is what you want your communication to say. The medium ishow you fetch your message across to people, e.g. through television orradio.There are three special kinds of advertizement informative advertising,persuasive advertising, and reinforcement advertising. informatoryadver tising involves raising consumer awareness of the features andbenefits of a product. This type of advertising is ofttimes used in thebeginning of the product life-cycle, or after modification. An archetypeof an informative advertising is, The Shopping Centre is closed on twenty-fifthDecember. Persuasive advertising involves creating a desire for theproduct and bear upon purchase. This type of advertising is used toestablish more mature products. An modelling of a persuasive advertisingis, Come to the Shopping Centre where you allow for find bargains galore.Reinforcement advertising involves reminding consumers about theproduct. This type of advertising is used to reinforce the recogniseledgeheld by consumer about the benefits, to be gained for purchase. An specimen of reinforcement advertising is car adverts which focus on thecompany logo, image and positioning, rather than specific models.To start an advertising campaign, the business must mystify anadvertising plan. An adver tising plan involves allocating a budget toa pose of activities designed to meet advertising objectives. Thereare five main steps in a well-managed advertising campaign1. scenery advertising objectives2. Set the advertising budget3. Determine the key advertising messages4. define which advertising media to use5. Evaluate the result of the advertising campaignSetting advertising objectivesAn adver... ... If any complaints are made by consumers, ASA entrust canvass the advertisement, and possibly ban it from publication.The Independent Television Commission (ITC) monitors anyadvertisements on the radio, on television, and at the cinema. Again,if any complaints are made by consumers, ITC will investigate theadvertisement, and possibly ban it in the future.Advantages of advertising* Appropriate for create awareness* Ability to create images that sales staff cannot* Effective at reaching a wide audience* Repetition of main brand or product positioning helps build customer trustDis advantages of advertising* It is expensive to advertise* Difficulties in measuring effectiveness* Difficulties in acquire immediate response and action* Not suitable to getting customers to baffle a final purchasing decisionI have elect advertising as part of my promotional strategy because,of the fact of when interchange a service you need to advertise it to thecustomers, so that they will know that a new service has beenintroduced into the marketplace. I will explain why I have chosen thiscomponent and how this component will help me achieve my promotionalstrategy, on pages ( ).